Customer Driven Leadership™
Empowering Ethical Growth Through Entrepreneurial Servant Leadership
Empowering Leadership
Core Principles of Customer Driven Leadership
Integrity
Empathy
Collaboration
Accountability
Innovation
Service
CDL Process
Step 1
Measurement
We help you assess the current strength of Employee Creative Problem Solving, Authority Allocations, and Interpersonal Commitments to Process and Product Excellence. These are Human Relationship Key Performance Indicators (KPIs). Simultaneously, we determine customer satisfaction, process capabilities and financial KPIs. Together both measurements give us all a clear understanding of your current state compared to your Vision and wealth-generation goals.
Step 2
Evaluation
Once we have established the KPIs, we conduct a thorough evaluation of your organization's processes and outcomes. This step allows us to pinpoint areas of strength and opportunities for improvement, ensuring that our strategies are data-driven and tailored to your unique needs.
Step 3
Support
Finally, we provide ongoing support for 12 months (typically) to ensure your teams function as though they own their part of the business. Our team works closely with your organization to foster the steady emergence of a CDL culture of "self-winding" continuous improvement; generated voluntarily, proactively each month by employees who are compensated in accordance with KPI improvements for which they are responsible.
Empowering Success Through Client Experiences
"Working with Customer Driven Leadership™ has transformed our organization. Their approach to entrepreneurial servant leadership not only improved our internal processes but also significantly enhanced our customer satisfaction. We have seen a 30% increase in client retention since implementing their strategies. CDL's team truly understands how to empower leaders and teams to achieve their fullest potential."
Sarah Johnson, Director of Operations

Proven Success Metrics
At Customer Driven Leadership™ we measure our impact through key performance indicators that reflect the growth and success of our clients. Here are some of the remarkable results achieved through our methods.
150%
average increase in customer satisfaction scores among organizations that adopted our customer-data-driven approach.
95%
of clients reported improved team engagement within the first six months of implementing CDL strategies.
Empower Your Organization
Start Your Journey with CDL
Transformative Leadership Awaits
Are you ready to elevate your organization to new heights? At Customer Driven Leadership™, we provide the tools and support you need to foster a culture of servant leadership and achieve radical growth. Join us in creating a thriving environment where every team member can excel and contribute to your mission.
Testimonials
Daniel Hammond and Dr. Ted Anders have unlocked the secrets to creating a Customer Serving Culture through Customer Driven Leadership™. This book not only provides a game-changing process to put your business at the top but they have been authentic enough to admit that not every business is ready to do what needs to be done to get there. Finally! Someone has put together a book that emphasizes that success starts at the top and the leaders of the organization need to lead by example, be engaged with the process, and focus on what matters most - the people. Not just the external customer, but the internal employee as well. If you already have a successful business and want to go to the next level, this book is for you. If you are struggling to grow your business and can't figure out how, this book is for you. Your people (employees and customers) are your greatest liability and greatest asset. Hammond and Anders will show you how to protect both.
Barry Smith
This book is a game changer. The CDL concept shared in this book flips the traditional business model from “me” centric to “we” centric. We centric is what attracts others to join you on just cause. We centric moves you away from the sales driven approach of “always be closing”, which is the hamster wheel of insanity, to a service driven approach of “attunement, buoyancy and clarity”, which is the true measure of differentiation. One is red ocean, the other is blue ocean. CDL is a must read!. Daniel and Ted have a fantastic book that can help any entrepreneur.
Paul Gustavson
Ted and Daniel clearly articulated the key reasons that organizational culture can be successful or fail. It starts at the top, and as long as the leader of the company is willing to initiate the change they will be successful. Unfortunately, too many companies today think about company culture last when it should be the number one priority.
If you’re in a a decision maker for an organization that needs to change, I strongly recommend this book.
Kristi Kandel
Our Team
At Customer Driven Leadership™, our team is the backbone of our mission. Each member brings unique expertise and a commitment to servant leadership, ensuring we empower organizations to achieve their highest potential.

Dr. Ted Anders, Florida, US
Developed Customer Driven Leadership in the 1990s following years of service in the Astronaut Crew Training Office at NASA and is an experienced leadership and organizational development/transformation expert. He has a demonstrated history of providing leading innovations in the management consulting industry.
He has co-founded several enduring organizations and is highly skilled in guiding clients to build sustainable, highly profitable, customer-centric cultures in both For-Profit and Non-Profit Environments. He has served governments, heads of state, highly successful international entrepreneurs, Nobel Peace Laureates, and thousands of folks in general businesses, education, and healthcare.
Ted provides inspiring, effective Leadership & Team Coaching, Innovation & Creativity Training, Public Relations Guidance, Entrepreneurship Coaching, and Comprehensive Business Development Guidance. He leads his family’s humanitarian social justice NGO and has served His Holiness The Dalai Llama, The Anglican and Episcopal Bishops of Central America, The Catholic Church in Wichita, Kansas and The Quaker Church Schools in Palestine.
He holds multiple degrees and professional certifications including a BA in Psychology from Furman University and an MA, Specialist Certification, and PhD focused in Educational Psychology/Human Learning and Development from University of Georgia.

Daniel Hammond, Texas, US
Is an entrepreneur, and serves in the senior leadership non-profit with a Central American focused on solving root causes of irregular migration in Honduras, El Salvador, and Guatemala.
He is a U.S. Army combat veteran, paratrooper, expert interrogation instructor, and course developer. He lived in Honduras for 5.5 years where he worked with his wife running her textile export company, he was a PADI Open Water SCUBA Instructor, and he was the General Manager of a top-tier physical security company with over 400 employees.
He is an expert of four military intelligence disciplines. He is one of the best Cyber Exercise consultants in the world, an expert in scenario design, and a Cyber Security evangelist. He also enjoys volunteering at church, on mission teams, with veteran non-profits, and on high-impact service projects.
Daniel collaborates with others, especially entrepreneurs, to achieve new capabilities maximizing their areas of genius. He has led the business development of this Legacy evolution of Customer Driven Leadership. He has worked with cabinet-level officials in four countries in four different roles.
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